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The BTO – Buy Tourism Online’s official apps:

The Travel Innovation Summit@The PhoCusWright Conference – presented by Brand USA – showcases the next wave of innovation in travel.

PhoCusWright’s experienced analyst team carefully screens each candidate to find the best and eliminate the hype. There are no “speakers” or “presenters” at The Travel Innovation Summit. The innovators demonstrate their products through onstage walkthroughs of their technologies and tools. Attendees have open access to the innovators and are encouraged to connect and provide feedback throughout the event.

phocuswrightconference.com

Photo Credits: Alberto Sarrantonio – Wide Open Photography

The Travel Innovation Summit@The PhoCusWright Conference – presented by Brand USA – showcases the next wave of innovation in travel.

PhoCusWright’s experienced analyst team carefully screens each candidate to find the best and eliminate the hype. There are no “speakers” or “presenters” at The Travel Innovation Summit. The innovators demonstrate their products through onstage walkthroughs of their technologies and tools. Attendees have open access to the innovators and are encouraged to connect and provide feedback throughout the event.

phocuswrightconference.com

Photo Credits: Alberto Sarrantonio – Wide Open Photography

Travel Innovation Summit attendees come prepared to discover the next market-changing innovations, seeking fresh ideas, new partners and investment opportunities. The thirty global innovators who take the stage represent the best of the best, and the event’s demonstrations of each innovation deliver an attendee experience like no other.

PhoCusWright’s experienced analyst team carefully screens each candidate to find the best and eliminate the hype. There are no “speakers” or “presenters” at The Travel Innovation Summit. The innovators demonstrate their products through onstage walkthroughs of their technologies and tools. Attendees have open access to the innovators and are encouraged to connect and provide feedback throughout the event.

phocuswrightconference.com

Photo Credits: Alberto Sarrantonio – Wide Open Photography

The motto “.IT is YOU” will accompany every part of the two day programme, held in Florence’s magnificent Fortezza da Basso.

The scientific programme will particularly revolve around the – one of a kind – ability Italians have when it comes to tourism.

Because it is every single tour operator, every single hotelier/restaurateur who makes a difference, adds value and does their bit to maintain the competitiveness of Destination Italy.

It’s time to shake off all the negativity of past years. Tourism can be our greatest asset, it can become one of the keys to this country’s redemption. And so, the BTO2013 campaign was born: “.IT IS ME, I AM THE STAR”.

Want to participate? Just put your face to it!

To join, go to twibbon.com, and add the logo “.IT is ME” to your Facebook or Twitter profile picture.

Hospitality Social Awards sono un’iniziativa ideata, organizzata e promossa da Teamwork, società di consulenza alberghiera, ospitata all’interno del BTO – Buy Tourism Online. L’evento vuole premiare l’eccellenza delle idee, la viralità dei contenuti e la creatività di albergatori, destinazioni e operatori del settore nell’ambito dei social network.

Chi sarà premiato tra coloro che hanno saputo reagire, hanno sperimentato e hanno voluto rischiare con il Social Media Marketing? A partecipare è stata ogni categoria del settore (strutture alberghiere ed extralberghiere, catene, consorzi e club di prodotto, destinazioni turistiche) mettendo in evidenza il meglio del proprio lavoro.

I finalisti per la Miglior Pagina Facebook: Sheraton Diana Mjestic (Milano), Hotel Quellenhof (Saltusio, BZ), Hotel Caesius Terme & Spa by Europlan (Bardolino, VR), Agriturismo Ca’ De Memi (Piombino Dese, PD), Sextantio Le Grotte della Civita (Matera).

I finalisti per il Miglior Account Twitter: B&B Dimora Monsignore (Termoli), The Hub Hotel (Milano), T Hotel (Cagliari), Country House & Ristorante Marilena La Casella (Lisciano Niccone, PG), Panoramic Hotel Plaza (Abano Terme, PD).

I finalisti per il Miglior utilizzo di Foto e Immagini (Flickr e Pinterest): Park Hyatt (Milano), Blu Suite Hotel (Igea Marina, RN), Hotel Bellevue Syrene (Sorrento, NA), B&B Dimora Monsignore (Termoli), B&B Il Fauno (Pompei, NA).

I finalisti per il Miglior utilizzo di Instagram: Pizzicato Eco B&B (Vico del Gargano, FG), Pineta Hotels (Coredo, TN), B&B Dimora Monsignore (Termoli), Hotel Annunziata (Ferrara), Vivere Suite and Rooms (Arco, TN).

I finalisti per il Miglior utilizzo di Video (Youtube e Vimeo): T Hotel (Cagliari), B&B Antico Monastero (Anacapri, NA), Hotel Costabella (Moena, TN), Hotel Mediterraneo (Sorrento, NA), Hotel Croce D’Oro (Volargne, VR).
Ognuno dei finalisti è candidato inoltre per il premio Il più amato dalla rete, novità dell’edizione 2013 che coinvolge da vicino il pubblico del web.

I finalisti per la Migliore strategia integrata di Social Media Marketing tra le Catene: Consorzio Cesenatico Bellavita (Cesenatico, RN), Mima Club Hotel (Milano Marittima, RN), Marche Holiday Spa (Aqualagna, PU), Yes Torino (Torino), UNA Hotels & Resorts (Firenze), Lungolivigno (Livigno, SO).

I finalisti per la Migliore strategia integrata di Social Media Marketing tra le Destinazioni: Vie Sacre (Foggia), Provincia di Grosseto, Bibione Online (Bibione, VE), Città di Rodi Garganico (Rodi Garganico, FG), Associazione Bibionese Albergatori – ABA (Bibione, VE), Destinazione Gargano (Vieste, FG), Cortina Turismo (Cortina d’Ampezzo, BL), Merano e dintorni (Merano), Azienda per il Turismo Valsugana (Levico Terme, TN), Puglia promozione (Bari), Provincia di Ferrara, Regione Abruzzo Direzione Sviluppo Economico e del Turismo (Pescara), Azienda per il Turismo Val di Non (Fondo, TN), Plan de Corones (Brunico), Provincia di Savona – Servizio Promozione Turistica, Trentino Sviluppo S.p.A. (Trento), TER/APT Servizi Emilia- Romagna (Bologna), Comune di Padova – Assessorato al commercio – turismo – attività produttive, APT Basilicata (Potenza), Azienda di promozione e sviluppo turistico (Livigno, SO), Siracusa Turismo.

A selezionare i migliori una giuria d’eccezione: Mafe De Baggis – Consulente di comunicazione e di progettazione di ambienti sociali online, formatrice e scrittrice freelance, Elena Farinelli – Consulente e docente di web marketing & social media, blogger, Alfredo Monetti – Consulente e formatore Teamwork e Giulia Eremita – Country Manager di Trivago.it.

L’imperdibile evento finale sarà a Firenze il 3-4 dicembre in occasione del BTO – Buy Tourism Online.

Info:
www.hospitalitysocialawards.it
facebook.com/hospitalitysocialawards

Con la cultura si mangia?
Esiste un approccio che permetta di valorizzare al meglio il patrimonio culturale e, allo stesso tempo, permetterne uno “sfruttamento” sostenibile e virtuoso?
#2 Focus Hall Day ONE alle 12.10
Sergio Cagol – Trento RISE, Simona Caraceni – Università di Bologna

FutureBrand: Italia, Destinazione Premium – VISIONI
L’Italia è potenzialmente il Paese che può attrarre – proprio per la sua reputation – un turismo affluent in cerca di quell’esperienza di premium lifestyle che sa diffondere qualità nella quotidianità, come alternativa al lusso inaccessibile.
Hall VISIONI Day ONE alle 12.10
Alessandra Iovinella – FutureBrand, Paolo Iabichino aka Iabicus – Ogilvy & Mather Brand

Libertà e partecipAzione
Parafrasando Gaber vogliamo, con questo panel, evidenziare la possibilità di seguire percorsi diversi, dove visitatori e istituzioni collaborano alla creazione, valorizzazione e comunicazione del patrimonio culturale, con progetti di co-creazione di valore e progetti pensati “dal basso”.
#1 Focus Hall Day TWO alle 9.10
Sergio Cagol – Trento RISE, Frieda Brioschi – WikiLovesMonuments, Cristiana Collu – MART, Fabrizio Todisco – Invasioni Digitali

Gigi Tagliapietra: io ci sUono – VISIONI
Spazi che vibrano con le persone
La musica, tra gli eventi culturali, è quella che attrae grandi flussi di pubblico per la sua caratteristica di essere un “linguaggio” che supera le barriere linguistiche e generazionali.
Hall VISIONI Day TWO alle 10.10
Gigi Tagliapietra – mastro tecnologo, Roberta Milano BTO Educational

Verso il 2019: Cultura, Turismo, Territorio e nuovi Media, un legame inscindibile
Capitali europee della Cultura 2019, tutti in corsa, ma sarà il brand Italia a vincere?
#1 Focus Hall Day TWO alle 11.10

First launched at the 2012 edition with 10 sessions, this year’s “Toolbox” will be divided into BASIC and ADVANCED, and will fit firmly within the whole schedule of the scientific programme, with slots of about 50 minutes where you can discover, learn and further your knowledge.

On the à la carte menu offered to visitors of BTO – Buy Tourism Online, we propose SEVEN different dishes for each timeslot:

• Main Hall VISIONS with TED-style keynote presentations
• Debates, keynote and research presentations in the Scientific Hall
• Two “Toolbox” sessions, BASIC and ADVANCED
• Three Hall Product Presentations, organised by Exhibitors’ Club businesses

So, BASIC and ADVANCED “Toolbox”…

An example? Twitter.

We’ll be running [not in the same timeslot, of course] “Twitter for Travel”, where you’ll learn the fundamentals [BASIC], along with one or more sessions on content curation [ADVANCED]. The same format will be used for other topics like:

• Facebook
• Web Marketing
• Images
• Reputation
• … … …

In the week starting October 14, we’ll be unveiling the entire “Toolbox” programme, along with the full schedule for the VI edition of BTO – Buy Tourism Online, the speakers and topics, so you can start making decisions and creating your MY BTO timetable, with some help from the formidable APP.

The admission price will be presented along the same conditions as the past two editions and will maintain a focus on young people under >>> 26 years, with the aim of not hindering public participation in what is the leading event on Travel Online.

The admission ticket [nominal and available online] provides access to all of BTO – Buy Tourism Online 2013: the great figures of the Main Hall Pivot, the debates and keynotes in the Scientific Hall, the basic and advanced training sessions in the two “Toolbox” rooms, the product presentations by Exhibitors’ Club businesses.
 
 

From thursday august 27 to monday september 16

Early booking ticket with hi-tech gadget
€ 150,00 + vat

Early booking ticket for young people under >>> 26 years with hi-tech gadget
€ 90,00 + vat

INCLUDED IN THE PRICE OF THE TICKET, YOUR CHOICE OF GADGET: TECHBAG, AUDIOHEAD OR TROLLEY CASE?

Techbag BLACK 13” laptop bag customised with the #BTO2013 theme, “.IT is ME”.	Audiohead Headphones customised with “.IT is ME”. Adjustable, with ear pads that provide sound insulation.	Trolley Check-In RED 50x35x15 polyester trolley case customised with the #BTO2013 theme, “.IT is ME”.

From August 27 to September 16, you can get one over BTO – Buy Tourism Online by buying your ticket at the best price. In addition to this, both ticket types come with your choice of one of three types of high-tech gadgets. A gift for all those, who like you, decided to block out December 3 and 4 in their calendar well in advance.

Your ticket comes with a customised BTO 2013 gadget, which you can pick up at the Fortezza da Basso anytime during BTO – Buy Tourism Online 2013.
 
 

From tuesday september 17 to monday october 14

Early booking ticket
€ 150,00 + vat

Early booking ticket for young people under >>> 26 years
€ 90,00 + vat

From September 17 to October 14, you can still get the best price, but without the hi-tech gadget
 
 

From tuesday october 15 until tuesday december 2

Ticket
€ 220,00 + IVA

Ticket for Young People under >>> 26 years
€ 90,00 + IVA

Want or need to buy tickets offline?
[small groups, special requests, government, vat free...]

Robert Piattelli Co-founder BTO Educational Engagement BTO – Buy Tourism Online 2013 342 6401319 send an email to Robert   @robertpiattelli

Extra: come to florence with italo treno

Choose Italo Treno to and from BTO – Buy Tourism Online 2013.

Once you have finalised the online purchase of your BTO – Buy Tourism Online 2013 ticket, you will receive an email with a link to download your event PASS.

Inside the PDF, you’ll find a voucher for € 10,00 off your Italo Treno ticket, courtesy of a special deal with Nuovo Trasporto Viaggiatori S.p.A

The voucher, to be used between December 2-5 for trips to and from Florence, is valid for Smart, Prima and Club ambiences and applicable on Italo Treno’s Economy and Base offers for the purchase of travel tickets on www.italotreno.it.

To use your voucher, remember to choose the payment method “Scopri Italo/Voucher Promo” when you finalise your purchase.

This agreement is valid from August 27 to December 2.
 
 

.IT is YOU will accompany everything that happens during the two days in Florence, next 3 and 4 December, with a scientific programme that revolves around the – ONE OF A KIND – ability that we Italians have when it comes to tourism.

Operators from the long chain that is the tourism industry, those who work to sustain the territories, those who work in marketing, those who study and undertake research:

IT’S YOU that’s working passionately everyday to produce your very best work, adding value and doing your bit to maintain the competiveness of Destination Italy.

.IT is YOU

.IT is YOU that we want to be our message of hope among a sea of concerns: the BTO – Buy Tourism Online 2013 scientific programme has been designed to provide you with additional tools to help improve your job performance, with the full knowledge that each of us is the real protagonist of Destination Italy.

All of BTO – Buy Tourism Online 2013 revolves around you: we promise.

.IT is YOU